Consumer Trust in Independent Financial Advisers Increases
Just when the UK public needs to have confidence in financial services, a combination of global economic events, changes in tax and regulatory policy, negative media coverage and the actions of certain institutions have removed much of the trust previously held in our largest financial services institutions.
However, unlike all other parts of the sector, the public’s trust and confidence in Independent Financial Advisers (IFAs) goes from strength to strength. Research findings from respected, impartial, organisations on the issue of consumer trust also confirm that consumers show higher level of trust towards independent advisers than they do tied advisers.
"Restoring Trust in Financial Services: Build on that which works”, sets out the latest research. Key findings of the paper include:
• IFAs are consistently the most trusted of all financial services institutions both in terms of low level trust (the extent to which an organisation can be relied on to do what it says it will do) as well as high level trust (the extent to which the organisation is concerned about the interests of its customers).
• This trust in IFAs has increased over the past 5 years, despite the economic turmoil and challenges of recent times.
• However, the same cannot be said for other financial services institutions who have seen their levels of trust not only remain low, but in some cases decline even further.
Montfort International plc, recently voted 3rd in the Money-Marketing “IFA of the year 2009” awards, welcomes the research’s confirmation of what its clients have been reporting. An increasing number of people from all socio-economic groups are turning to IFAs like Montfort for advice to guide them through these difficult times, and these numbers are set to increase should the conditions continue or worsen.
However, unlike all other parts of the sector, the public’s trust and confidence in Independent Financial Advisers (IFAs) goes from strength to strength. Research findings from respected, impartial, organisations on the issue of consumer trust also confirm that consumers show higher level of trust towards independent advisers than they do tied advisers.
"Restoring Trust in Financial Services: Build on that which works”, sets out the latest research. Key findings of the paper include:
• IFAs are consistently the most trusted of all financial services institutions both in terms of low level trust (the extent to which an organisation can be relied on to do what it says it will do) as well as high level trust (the extent to which the organisation is concerned about the interests of its customers).
• This trust in IFAs has increased over the past 5 years, despite the economic turmoil and challenges of recent times.
• However, the same cannot be said for other financial services institutions who have seen their levels of trust not only remain low, but in some cases decline even further.
Montfort International plc, recently voted 3rd in the Money-Marketing “IFA of the year 2009” awards, welcomes the research’s confirmation of what its clients have been reporting. An increasing number of people from all socio-economic groups are turning to IFAs like Montfort for advice to guide them through these difficult times, and these numbers are set to increase should the conditions continue or worsen.
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